Location
Bristol
Department
Marketing, Data & Insight
Advertising Salary
Competitive
Vacancy Type
Permanent
Careers Site Advertising End Date
07 Oct 2022

About The Role

The RAC is looking for an experienced Senior Copywriter to join the Creative Studio within the Brand & Communications team within Group Marketing on a permanent basis. This is a flexible hybrid role, working from home three days a week and two days at our Bradley Stoke office in Bristol.

The Brand & Communications team is responsible for the consistent definition and execution of the RAC brand across all customer touchpoints. In this role, you’ll lead the way in owning and developing the RAC’s unique tone of voice, internally, externally, online and offline.

What You’ll Do…

  • Take the lead on the RAC tone of voice – ensuring copy is always on brand
  • Develop creative copy for campaign design concepts
  • Write clear and concise copy across all media (rac.co.uk, DM, digital display, press and more)
  • Create compelling copy that engages the target audience and encourages the desired outcome
  • Pitch copy ideas to stakeholders and internal clients
  • Employ SEO principles for maximum copy reach
  • Interpret creative briefs to understand key copywriting requirements
  • Collaborate with designers to ensure imagery and copy is integrated for maximum marketing impact
  • Line manage the RAC’s copywriting team
  • Promote a service delivery culture towards internal clients, establishing a can-do, collaborative attitude across the team

What You’ll Need…

To be considered for this role, a qualification in journalism, marketing or similar is preferred but not necessary. You’ll also need a strong commercial understanding of what this role entails. We’re looking for someone who has the following;

  • 4+ years’ experience in creative ad copywriting – agency or in-house
  • Extensive experience writing advertising copy for digital and print
  • Expertise in short copy and the understanding that every word must matter
  • Ability to manage stakeholders and internal clients
  • Strong understanding of direct response principles ­­– and extensive experience in developing direct response copy
  • Strong understanding of SEO principles and accessibility principles
  • Strong time management and organisational skills
  • Excellent editing & proof-reading skills
  • Line management experience, or a desire to progress into a line manager role
  • Experience in a financial services environment is preferred

In return, we offer

At the RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, there’s also an annual bonus scheme in place. Plus, you’ll have all these extra benefits: 

  • 24-hour colleague assistance programme
  • The option to buy additional holidays, depending on your role
  • Option to join our pension scheme
  • Hybrid working
  • Relaxed smart casual dress code
  • Car salary sacrifice scheme – including offers on electric vehicles
  • FREE RAC Breakdown Cover from day one
  • Kids Pass for deals and discounts on family days out
  • Health and wellbeing benefits – including healthcare cash plan and private medical insurance
  • Group Life Assurance of up to 4 x salary
  • Up to £1,500 for referring a friend to a RAC Patrol role

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