Location
Bristol
Department
Marketing, Data & Insight
Advertising Salary
£40,000 - 45,000
Vacancy Type
Permanent
Careers Site Advertising End Date
18 Dec 2022

About The Role

RAC have the exciting opportunity to appoint a Digital Marketing Analyst to join our fast-paced Insights Team on a permanent basis. This role will be a hybrid role, where you will spend two days in the office in Bristol and three days at home.

The core function of this role is to be responsible for delivering insightful and actionable marketing recommendations, through reporting, and analysis; with a focus on establishing best-practice processes and enabling data-driven decision making across RAC products.


What You’ll Do…

  • Provide digital business MI on a daily, weekly and monthly basis to ensure business is kept up to date on commercial performance.
  • Create dashboards to provide the marketing team and key stakeholders with reporting.
  • Develop ways of automating data collation and manipulation to improve process of business reporting.
  • Provide the RAC business with advanced knowledge of analytics systems (Adobe Analytics, GA, etc)
  • Understand other media tracking systems and the data collected and the impact on attribution
  • Manage analytics system to ensure data is collected and reported accurately (custom reports, marketing channels, data classifications, etc) across web and app.


What You’ll Need…

To be considered for this role you’ll need a degree in a quantitative discipline or relevant experience. You’ll also need the following;

  • Experience in web and app analytics positions.
  • Experience of working with one or more leading Digital analytics tools such as Google and Adobe Analytics or WebTrends.
  • Knowledge of working with Tag Management Platforms such as Ensighten or Google Tag Manager
  • Proven track record of identifying new opportunities based on customer insight and data.
  • Demonstrable experience of using methods for visualising analysis and presenting data.

In return, we offer…

At the RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, there’s also an annual bonus scheme in place. Plus, you’ll have all these extra benefits

  • FREE RAC Breakdown cover from day one
  • Car salary sacrifice scheme – including offers on electric vehicles
  • Hybrid working
  • Group Life Assurance of up to 4 x salary
Health and wellbeing benefits – including healthcare cash plan and private medical insurance and a number of lifestyle discounted benefits

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