Location
Bristol
Department
Digital Development
Advertising Salary
Competitive Salary + Bonus + Hybrid Working
Vacancy Type
Permanent
Careers Site Advertising End Date
15 Dec 2022

About The Role

RAC have an exciting new opportunity for a Digital Trading and Planning Manager who will be responsible for leading the planning, delivery management and evaluation of all performance marketing campaigns. Based in our Bradley Stoke office and working hybrid hours the role will take ownership of trading a large media budget and responsible for orchestrating Optimisation, Biddable and Digital Marketing teams to drive online performance.

You will be required to work closely with the Senior Trading and Planning Manager to deliver the digital marketing strategy as well as overseeing any digital marketing budget to ensure that activity delivers to budget.  

Key Accountabilities

  • Responsible for creation of budgets, regular performance outlooks and business reforecasts.
  • Weekly, Monthly, Quarterly and annual forecasting of core KPIs basis the latest performance and forward-looking plans
  • Review daily performance KPIs by channel, bring to life the story behind the numbers & working with channel owners to drive improvements and efficiencies
  • Trade multi-million-pound media budget investment to deliver commercial objectives for the business.
  • Working closely with Biddable and Digital Marketing teams to showcase the performance being driven for their areas as well as helping them find ways to unlock value.
  • Support the commercial and finance team in building business cases using data-driven insights from historical performance
  • Provide regular updates on the impact of changes in the proposition, pricing, journey etc. to inform decision-making
  • Perform “deep dives” for any areas of concern, proactively identifying solutions.
  • Work with analyst to set up and improve reporting dashboards to track performance and surface key insights
  • Keep abreast of short- and long-term trends across the macro- environment, user behaviour, competitor landscape etc. and demonstrate how they influence performance & strategy
  • Lead weekly trade sessions with channel owners to evaluate performance and capture trading actions to move the business forward
  • Develop excellent stakeholder relationships with key stakeholder teams: Consumer Roadside division, Marketing Communications, Performance Marketing, PR, Propositions, Insight, Digital, Finance.
  • Represent performance marketing team in daily planning meetings with Brand & Comms, promotional & Digital CRO lead

    Qualifications

    The successful candidate will demonstrate experience of working in a marketing environment across all digital channels and have a solid technical understanding of digital media, in particular SEO, Paid Search, Social Media, Email & Affiliate

    You will have strong analytical skills and enjoy working in an environment that is constantly changing, a dynamic mind who is proficient with analytics and data management and the ability to work with complex data sets in excel; perform trend analysis and be confident in drawing conclusions, insights and making recommendations.

    You will be able to show evidence of being up to date on the latest strategies within digital marketing & a close eye on trends

    Qualifications/FSA:

  • Degree educated in a marketing or business discipline or relevant experience

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