RAC have the exciting opportunity to appoint an SEO Executive to join the Performance Marketing team on a permanent basis, reporting into our SEO Manager.
This role is a flexible hybrid model of working two days in our Bradley Stoke office in Bristol and three days from home.
We are looking for a talented individual who has SEO or digital marketing experience. Finding the right person is critical for this role. If you don't feel like you meet all the criteria but have a willingness and passion to learn SEO, we want to hear from you!
You'll be responsible for driving high quality traffic through increased organic visibility, maintaining technical hygiene, identifying opportunities and delivering the RAC's SEO strategy. We'll look to you to ensure effective planning, execution and reporting.
In return, you'll receive in-depth training to help you progress your SEO knowledge. You'll be working closely with our SEO Manager in a supportive working environment, where training can be provided within the role. This includes working with one of the leading SEO agencies in the country, an extensive SEO training course and the opportunity to attend SEO conferences.
You must have the ability to work autonomously, with excellent written and verbal communications skills and the ability to influence others to support growth of RAC's core products and services.
What you will do…
- Be responsible for the SEO strategy, from implementation and execution
- Management and delivery of an SEO roadmap incorporating on-page and off-page activity, working collaboratively with internal and external stakeholders
- Reporting of SEO visibility across a set of products and services, ensuring KP/s are met
- Provide insightful recommendations to grow visibility and traffic incrementally to a wide audience group
- Monitor the technical health of the wider RAC domain, implementing solutions to increase crawlability of site
- Use Google analytics, Search Console, Ahrefs and key SEO tools to identify trends and opportunities so that RAC remains at forefront of innovation
- Manage budgetary and compliance processes, communicating with key stakeholders for approvals
- Align with other teams across the Performance Marketing department, developing strong relationships and working processes
- Keeping up to date with the latest industry changes that have the potential to impact performance
What you will need…
As mentioned above, we are looking for the right person for this role. If you don't meet the criteria below but have willingness to learn, we still want to hear from you.
It would be an advantage if the successful candidate has:
- Experience of managing and executing SEO and/or marketing strategies
- A basic understanding of on page and technical SEO
- Proficiency in Google Search Console, Screaming Frog and Ahrefs.
- Ability to identify solutions and growth opportunities
- Able to work under tight deadlines in a fast-paced environment
In return, we offer...
At RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, you’ll have all these extra benefits:
- FREE RAC Ultimate Complete Breakdown Service from Day One.
- 25 days annual leave entitlement plus bank holidays.
- Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings.
- 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
- Family leave support including paid time off, flexibility and resources to help balance work and family commitments.
- Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
- Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
- Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more.
- FREE onsite parking.
When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus!
We’re committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.