Are you a strategic storyteller who loves building meaningful connections between people and purpose?
At RAC, we're looking for a creative and driven Talent Attraction & Employer Branding Lead to shape how the world sees us as an employer. This is your chance to own and deliver our employee value proposition and help position RAC as an Employer of choice in the market.
About the role
As our Employer Branding Lead, you'll play a key role in defining how RAC is perceived as a workplace. From leading branding strategy to content creation and social media, you'll be at the forefront of our storytelling - bringing our vibrant culture to life and attracting top talent across digital and offline channels.
This role balances strategy with execution - ideal for someone who thrives on creativity, innovation and collaboration. You'll lead cross-functional projects, work closely with HR and Talent Acquisition teams and partner with a digital agency to elevate RAC's employer brand.
Key Responsibilities
- Develop and execute a data-driven employer brand strategy
- Create compelling content across platforms like Linkedin, Instagram and Glassdoor to showcase life at RAC
- Manager career site content, Glassdoor presence and social media channels
- Deliver effective recruitment marketing campaigns across digital and traditional media
- Collaborate with HR to align branding throughout the candidate journey
- Track and report on branding campaign performance and ROI
- Engage stakeholders to ensure message consistency and alignment
What We're Looking For
- Proven experience in employer branding and recruitment marketing
- Strong social media expertise and experience creating brand-aligned content
- Hands-on knowledge of Glassdoor or similar platforms and employer reputation strategies
- A strategic, data-driven mindset for optimising digital campaigns and measuring ROI
- Exceptional project management and organisational skills
- A collaborative spirit with experience working across HR, marketing and recruitment
- Creativity and storytelling ability to produce content that connects with audiences
Why Join RAC?
We're more than just a brand, we're a community of passionate, driven individuals committed to making a real difference. At RAC, you'll be part of a supportive team with the freedom to innovate and the tools to succeed. we offer competitive benefits, professional development and a culture that genuinely puts people first.